Thursday, August 20, 2020

Feature: How Nintendo, Pokémon And Japanese Culture Shaped Global Tastes Through Pure Invention

Author and translator Matt Alt discusses his recent book.

The Back to the Future movies might be best known for their seat-of-your-pants time-hopping sense of adventure, whip-smart structure and American nostalgia, but they also serve as a socio-economic lens of the time in which they were made. Marty McFly, for example, might not return to exactly the same 1985 he left in the opening act of the first film, but that’s okay because his father is now a successful author with a BMW - a concise piece of commentary that sums up the prevailing political outlook of the ‘80s very well.

Another moment occurs in the third and final (until the inevitable reboot) film when ‘50s Doc Brown comments that a failed DeLorean component has ‘Made in Japan’ written on it. The joke that follows relies on knowledge that post-war Japan transformed itself in a very short period of time to become an economic powerhouse and mass exporter of the finest technology - something that would have seemed unimaginable in the 1950s, although the seeds of its revival were already sown and sprouting.

Read the full article on nintendolife.com



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