Bookending its hour-long pitch to ad buyers with musical numbers from the hit Broadway adaptation of SpongeBob SquarePants, Nickelodeon leaned into the familiar and promised to open the content throttle. "Despite increased competition and seismic change in the industry, Nickelodeon remains the No. 1 home to the biggest hits on TV," said Cyma Zarghami, president of the Nickelodeon Group, from the Palace Theatre stage. “And it is important to note that the lion’s share of…
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